Best eCommerce SEO Tutorial – Learn SEO For eCommerce Website

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Want to get more traffic to your e-Commerce site? In this video we will share with you some of the most important ecommerce seo tips that will help you in achieving just that The most critical Factor is the page load time Slow websites have a higher bounce rate and they do not rank on top of search engines Google will replace them with Faster loading websites if Your website takes a lot of time to load it also means Google will take longer to crawl your website This means all your content may not get indexed which ends up hurting your seo even more But most importantly it also impacts your conversions Polishin One of the most Popular E-Commerce platforms suggest that load times for a website should be less than three seconds on a desktop and 1.

5 seconds on a mobile Just to drive home the point we want to share with you.

What research says According to rate.

We're around 18 percent off shoppers Abandon their cards if the page loads too slowly Google says that half a second delay results in 20% less traffic to your website Find roy says that reducing your page load time by 100 milliseconds can increase your sales by one percent These are very very significant numbers, and so you should really be paying attention to your page load time So you might ask what are the things one can do to decrease page load time? There are a number of things which can be done without going into much detail We will give you a quick overview of the top five tips for fixing the load time on your ecommerce site First off the smaller your files the faster.

They will load There is a concept called gzip compression So you zip your files to reduce their size and once the size is reduced they load quicker Second there is another similar concept called minify You basically reduce the size of your cSS and Javascript files So again when you are downloading them it will take less time to download and they will render faster on the browser Third in an e-Commerce site you have thousands of product images You want to keep the resolution high so that they can look good? But there is a downside to it because it impacts your performance in terms of download speeds So you have to optimize images to the optimal size for e-Commerce? for many large E-Commerce stores have as many as 50,000 or 100,000 products in their database That's a huge database and the larger it becomes the more it degrades the performance of the server So it is very important that you choose a service that has been designed to host ecommerce stores We believe that not many people realize that you can get hosting services tailored to your ecommerce platform So if you are using Magento there are service providers who optimize their servers just for Magento You can see significant performance improvement in load times by opting for something like that Fifth here, we've tested the page load time for a site with Google's free pagespeed tool this site scored 71 out of 100 Ideally you score should be above 80 to 85 This tool gives you a list of issues that you need to fix and the solutions for fixing them So right after this video.

You should check your score fix all the issues and check your score again If your score is above 80 on the Google Pagespeed, you're good to go There's another tool Gt.


Which gives more details on page speeds, and we personally really like using it Once again the most important thing that you should do for your ecommerce site in 2017 is to minimize page load times Now on to mobile searches and responsive websites We all know how important mobile searches are Not only are people searching on their mobile phones, but they are also actively transacting it Goes without saying that in 2017 your e-Commerce website has to be mobile responsive You could get your desktop site to render on the mobile and call it responsive, but that isn't good enough You really need to optimize your mobile design so that the mobile traffic converts into sales so study the conversion path in Google analytics to see where mobile users drop off and Then hire the best ui ux designer you can afford to fix any issues that might be affecting mobile conversions Next we talk about schema So back in late 2014 Google came up with a hummingbird update This update meant that google changed its search algorithm to look at the context of the search and not just the search terms Schema is basically a markup language or a tagging system with which you can tag you content this tagging helps Google understand what your content is about by giving it context and Therefore it can make a better match between the search terms that the user is searching for and the content on your website on an E-Commerce website you can use schema markup to define products the offers you have running on your products and even user reviews This Snippet shows how you can use schema to define the name of the product its price and availability with this information google can understand what the product is about and This gives your product a better chance of showing up in organic search results In this video we've shared three of the top six tips foreca merce seo For the next three watch part two of this video So if you have any questions, then do let us know in the comments down below also, if you found this video useful then do like share subscribe to tech magnet and hit the bell icon to get Notified for more such videos in the future Thanks for watching.