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We need to have a talk.
We need tohave a serious conversation (huh) about SEO pricing.
Are you ready for this? Okay folks, let's talkabout it, let's break it down here okay? Let's just be honest with each other, ifyou're in the market for SEO services one of the first things you're going tolook at is price.
I understand I get it.
But do you really want to be goingwindow shopping when we're talking about your website? I know I don't.
And I get itall things being equal and all SEO providers provided the same type ofservice the only thing left to go is pricing, right? Who has the better price?But let me be the first to tell you, if you don't already know,not all SEOs are equal.
Not all of them can do what they say they can do.
Andactually, the fact is that most of them can't.
So, that's what you got to keep inmind when you're looking at pricing.
You know the fact of the matter is you getexactly what you pay for when it comes to SEO.
(huh) The way I look at it is likehaving a freaking Ferrari or a Lamborghini or something really coolthat you might like that I'm not that into but it's really cool and expensive.
Anyway that's like what your website is right, that's your baby, that's yourthat's the that's the thing that needs the most care and the most tender touch, right?You're not going to take your Ferrari or Lamborghini, or whatever it is thatyou're using, over to the corner shop to some guy that's just going to clunkaround under the hood, right? You're going to take it to an actual expert.
Somebodythat knows what they're doing.
Somebody that knows the way to navigate aroundunder the hood and do all that needs to be done to make your machine optimate(?) at its finest.
You don't want to give it to some yutz down the road that'sjust gonna clink around hopefully he gets it right and then gonna give youyour website back and it's going to be all garbage and then you're going toswear off SEOs and think they all suck and I'm sorry I'm back now.
Just went on a littlerant there, had to cut it short.
But seriously, a website is no different than that.
Youget a lot of empty promises from some of these Yahoo's.
But if you want tangibleresults that actually alter your business you have to leave your websitein the hands of the experts.
Not the clunk down the road.
So here's the thingcookie cutter prices do not work for SEO unless.
Unless you're looking for cookiecutter services.
Now I don't know about you, but I don't want the same thing doneto my website that was done to somebody else's.
Now it takes a ton more work torank a website in a niche like a lawyer or doctor or dentist or something like that,where there is a ton of SEO competition, then it does to the local flower shop that'sgetting SEO services done.
That's going to be a lot easier but if they're bothsaying, paying the same price, does that make sense whatsoever? It's like yougoing to the doctor and paying the same for brain surgery as it is to get asliver removed from your finger.
Actually it's not really much like that at all,but you get the point.
I guess what I'm saying is one sizedoes not fit all when it comes to SEO, especially.
Because no two sites are thesame, right? No two websites are in the same situation.
They're not in the samelocation.
They don't have the same competition.
They're not in the sameniche.
How can they have the same prices? It doesn't make sense, right? You with me sofar? Let's keep going.
The thing is there has to have, be research done, right? You needto know what keywords you're going to go after, what keywords are going to giveyou the biggest ROI, return on your investment, right? What is going to giveyou the biggest bang for your buck and have people coming to your business, orcalling your business, or buying your products, or talking to.
but then thecompetition for those keywords has to be analyzed.
The SEO expert should want toknow exactly what they're getting into before they give you a price.
You knowthe last thing that I want to do is give you a little tiny price, say "yes I'mgonna jump on with him and he's gonna rank me at the top" and then I know thatI can't get it done for that price but I'm going to keep you around for threeor four months knowing you're just going to kick me to the curband get pissed at me, but I had you for three or four months anyway so itdoesn't really matter.
On to the next one, right? That's not how I work but that'show a lot of these other ones work so be careful of those guys! (evil laugh) Plus, what's thestrength of your current site? Is it new? Is it current? Does it need to be updated?Is it mobile friendly? Are you ranking in Google Maps? Do you want to beranked in Google Maps? Obviously! Is your site have power? Is it trusted? Does ithave authority? Is anyone linking to it? Anyone talking about? Do you have socialsignals going to it? All that stuff has to be under consideration.
And if itdoesn't have any of those things or it needs a little bit more or needs some moreof this, more attention, more anything, how much is that going to cost me in timeand money? That's what I want to know, before I give you any kind of dollarsand cents.
Now, putting a price upthere prior to knowing this information is not only disrespectful to the client,but it's downright irresponsible! And it should not be tolerated.
You see, to be honest, I don't want to give a price quote until I've properlyresearched everything.
Analyzed the site.
Analyzed the competition.
Analyzed theclient themselves.
And then I will know whether I want to work with them, whetherit'll be a good fit.
Look I'm not gonna be doing SEO on some porn site, right?That's not what I'm about.
And the other thing is I don't want to charge a fee where Iknow I'm not going to be able to get the job done.
But I know I'm going to be ableto get the client.
Does that make sense? See a lot of these big agencies, let me letyou in on a little bit of a secret here, a lot of these big agencies they got bigbuildings and a bunch of cubicles like a cube farm going around and they have abunch of salespeople and then they have middle management and upper managementthat CEO blah blah blah all those people that's great great great companies, right?Now let me let you in on a little secret, the person you're talking to.
They don'tknow SEO.
They don't know how to rank a website.
They probably wouldn't even knowwhat a back-end of a website looks like if you smacked them in the face with it.
But what they do know is how to sell you and then they're going to pass yourwebsite on to somebody else, probably just out of school, that doesn't reallyknow that what they're doing is not real SEO,reading off a list and doing checklists, it's not real SEO, it's not going to getanything done.
It's not going to move the needle for any business.
But they're sonaive, they're so excited to be in a marketing agency, they're like "yeah, thisis cool!" They don't care, they're just doing their work and thinking they'remaking a difference for this business.
Really, when all they're doing is thebare minimum that doesn't cost anything so they can have more clients and thesalespeople can keep bringing them in and they can keep bringing them intothese account managers or whatever they want to call them.
And it's just a viciouscycle like that.
Meanwhile the client is locked in from a year, at least, on aminimum contract.
And there's nowhere they can go, they're not moving anywherein the search engines but they're getting what they said they were goingto get from the contract because they didn't know what they were signing upfor.
They didn't know they weren't gonna get ranked higher, do anything like that.
Theywere just going to get these backlinks that were supposed to do some somethingfor them, but the salesman was so slick, they told them all they wanted to hearjust to get them on.
And that's, it's just a vicious cycle.
Then the year comes up,they didn't go anywhere in their website, their business hasn't improved.
Now they're pissed at SEO.
They think SEO doesn't work and all SEOs arescumbags.
When the fact is they just shouldn't have gone with that businessin the first place.
Well had to come up for air now.
I think that's one of thebiggest problems in the SEO industry.
There's too many people out there thatjust want to get the deal, right? They want the client.
They'll do anything.
They'll say anything.
They'll do whatever it takes just to get the client on boardand worry about it later.
Or pass it off to the account managers.
They'll justworry about it, "I just need to make the sale," when they know they're not going tobe able to make it happen.
Or maybe they don't know because they don't know SEO to begin with.
So what they do is they lowball the price get you in andjust plan on telling the client that "SEO takes time" and keep them around for fouror five or six months until they really get pissed.
And they just basically milk itfor as long as they can or they have you on contract, then you're really screwed.
Thefact is that the goal of most SEO providers is to keep you a round.
They want to keep you a clientas long as possible.
The goal is not to rank you number one.
Once you're numberone, why do you need them anymore, right? So they want to keep you going as longas possible.
They want to bring you from page 7 to page 6.
"Yeah we're makingimprovement, awesome! Just stick another month and maybe we'll go up a couplemore pages!" Really? Really? I mean, come on! Look I'm gonna be honest I don't keep clientslonger than a year.
It doesn't take that long for me to rank a client.
But there'sreally no reason to keep you on longer than that.
I mean maybe if you move downin the rankings a little bit and you need a refresh or something like that.
Then that's something else.
Or if you want different keywords and we can dothat, you know, in the next campaign.
Or something maybe along those lines.
Butworking on the same keywords for over a year, either you suck at SEO or you'retrying to screw somebody and shame on you! So thank you very much for allowingme to vent and get this frustration out a little bit and, you know, it was verytherapeutic for me and I hope it was a little bit informative for you.
And yougot to understand a little bit more about SEO pricing and what you'regetting yourselves into.
And you know maybe I was able to show you that notall SEOs are scumbags! (huh) I hope I'm not! But anyway,seriously get in touch with me if you'd like me to analyze your site beforegiving you any kind of pricing.
Analyze the competition, the keywords.
All thatgood stuff that we talked about in the video.
And I would be more than happy todo so for you and if it works out, great! Either way I hope you enjoyed the video.
I'll talk to you soon bye.
Hopefully we got one good take in there.
The rest ofthem are on the outtake reel! This is fun! 5-4-3-2-1 Go! Hi there.
I wantto talk to you about SEO pricing.
Hello I'm here to talk to you today about somepricing and your search engine optimization strategy.
We got to talkabout SEO pricing.
I feel like I don't even know you anymore.
We need to have alittle discussion, okay, and it's about SEO pricing.
Thereare a lot of myths out there, okay, and I don't like them.
I don't appreciate them.
Hi I'm Craig and I want to talk aboutSEO pricing.
Hi I'm Craig and I want to talk about SEO pricing.
Hi I'm Craig, Ienjoy long walks on the beach and talking about SEO pricing.
Look I thinkit's time that we get serious.
I think we've gone through this long enough.
We've put this on the back burner and not addressed it fully.
And it isstarting to tear us apart.
What I'm talking about is SEO pricing.
Are youready to talk about it? Let's go.
Hey how much do you get charged for your SEO?Probably shit, right? And that's the service you're gonna get! Oh my god Ican't talk about SEO pricing any more it makes me want to pull out my hair that Idon't even have! mmm SEO pricing.
Let's talk about it, huh? Oh man!One of my favorite subjects in the world! it's SEO pricing, let's go! hmm SEO pricing.
SEO pricing makes mewanna pull my freaking hair out.
If I had any.
That's kind of funny.
Oh my gosh, I can't believe we're about to make this video on SEO pricing.
Ican't wait! Can you? Let's do this! hmmmm I want to talk to youabout SEO pricing.
Would you please join me for this video.