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This is a 10-minute lesson about SEO, andif you're not going to watch this till the end you won't learn anything; yourfriends won't come to your barbecue party.
Because there is no party.
Youdidn't sell anything online.
End of the story.
And if you think SEO doesn'tmatter for your product titles, whether you're selling on eBay or Amazon orShopify or even on your own website.
Well you're wrong and I'll show you why.
Injust a minute I'm going to show you exactly how you can do SEO reallyquickly in under one minute.
But before I do I just want to show you a little bitof the theory behind it.
Here we're looking at a quick diagram I drew ofwhat is SEO.
So we've got the search engine here.
The search engine can beGoogle, eBay, Amazon, really any place online that is a store and is sellingsomething.
You'll notice that I mark this is "Evil Agent Smith" from the matrixbecause – you will see why in a second.
The other person here is you.
You arewhoever is selling online.
You might be selling just online.
You might be aneBay seller.
Might be a powerseller.
Might be an Amazon FBA person.
Might be a Shopify person.
So on if you're selling online you're here.
Now thestandard definition of SEO is you're sending something to Google or to eBayor to Amazon and you're begging them: "hey please please like me" and if you don'tlike me, I will do whatever it takes that you do like me.
So I will change my titleI will add more descriptions so on and so on.
But I'll show you right now whythis is actually a wrong mindset and this is a wrong way to go about it.
Veryrarely anybody ever talks about the buyer when they talk about SEO.
The buyeris the one with all the money.
The buyer is paying Google and eBay and Amazon.
They're all can't live without the buyer and neither can you.
However in order to get to the buyer you have to go through these guys the "AgentSmiths".
And the "Agent Smiths" decide if your content or your product is goodenough to be shown to the buyer.
Now here's the fault here.
These guys, allthey care about is traffic.
That's their business.
Google only cares about traffic,eBay and Amazon are also the same.
Believe me they're like shopping malls.
The shopping mall only cares about traffic, they don't care about if some guy ina store is selling a lot of ice cream or not.
They want traffic.
The question, is do you want traffic? is that really what you'reafter? Or, are you after the buyer? So here's howthis works – buyer comes on Google, eBay, Amazon,wherever that's their request.
These guys, "Agent Smiths" will take whatever youprovide and they will forward it back to them.
So that's the standard, basicdefinition of traffic.
These guys are only interested in traffic.
They want tomaximize it.
You, on the other hand, I would argue, you don't want to maximizetraffic.
You want to maximize sales and specifically you want to maximize theprice that the buyer is paying you.
If you can sell something at two differentprices, let's say you can sell a phone for $100 $200.
Of course you'll sell itfor $200, but the question is "how?".
And the answer is, I'll show you, is that you'vegot to study the buyer.
The buyer has the keys.
In fact the buyer has all the keys,and some of this information is available for you to do some basic SEO.
But this is not SEO any longer, this is kind of like buyer optimization.
Let's call that BO.
You want to do this kind of research that will give you a producttitle that the buyer likes enough that they will pay for it, and they will pay apremium for it.
And, in the next minute I'll show you how.
The best way to showyou what to do is through an example.
Here we're looking at an auction wherethe person was selling "sea glass" and you can see they fetched nearly $26 for this.
But what I want to point out is the keywords they used in the title, or thewords they used in the title.
Specifically, "very teeni jewelry quality", these wordsare meaningless here and they actually caused this person to lose money.
Here'sthe same auction, well a different auction from another seller selling theexact same thing, but you can see they use much better keywords.
Much better words.
So let's see how they did it! If you go on MarkSight.
Com youcan do this actually for free.
So you have no excuse not to do this.
And if wesearch for "sea glass".
by the way this is showing only the past seven days of sales.
We get a really nice chart.
We see a Sell-Through,we see the average price, but this chart quite magical.
Here we're seeing onlysold items! First of all, that's a big difference between trying to do thisresearch on your own, trying to ask eBay or Google or Amazon for keywordsuggestions.
They'll just suggest you anything that maximizes traffic! Thesekeywords here are suggestions for actually sold items.
Big difference! So wecan see that one item sold for $150.
These were the words used in that item – "flat, beach, multicolored, tumbled, marbled" so on.
This is the next price group.
And thenext price group.
And the next price group.
Now here's what you do, it's reallysimple.
This will only take you a minute.
Search for whatever you're selling justlike I did here on MarkSight.
Com and look for words that fetch the highest pricebut these words still match which you're selling.
So if I was selling "sea glass", Iwould want to know if I was selling "flat sea glass".
If I was, I would definitelyinclude this keyword because this keyword has already proven itself ascapable of fetching $150.
The word "beach", "multicolor", if I was sellingmulticolored I would definitely include this keyword if not I would omit it.
And you work your way backwards here.
So here are your basic steps – 1) work backwards in price 2) pick keywords that match what you're selling Don't be dishonest.
Takethe keywords that actually describe your product, and I guarantee you willdefinitely see better sales.
Now this doesn't always work.
Let's say you wereselling something really obscure, something really uncommon, like a "Pokemon Mask" and this is what you'll find.
No sales for "Pokemon Masks" in this lastseven days.
And this is a shame because you want to get keywords.
Com actually does offer a paid tool that goes back two months.
And if I really wasselling a "Pokemon Mask" then there were some items sold in the last two monthsand these were the keywords used for that item.
So that's nice isn't it? Backon the homepage, again just going to show you this is MarkSight.
Com You can dothis research for free, you don't even need to register.
So you literally haveno excuse any longer not to do this.
And hey, maybe you'll even thank me after youhave the barbecue party.
And, I just want to show you also if you got this videoby email and if you don't like it – unsubscribe and you won't get such anemail any longer.
Fine, don't sell online! But seriously, I hope this helps and I'llsee you in the next video.